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ww.amazon.de – Warenhaus 2.0?
By Constantin | 25 September 2008
eine Geschichte über das ww.amazon.de - das Warenhaus 2.0…
Im klassischen Handel hat das Warenhaus ein riesiges Problem. Die Preise sind zu hoch, und die Konkurrenz durch Fachgeschäfte ist viel zu groß. Dadurch verliert das klassische Warenhaus immer mehr an Attraktivität. Die Folge sind immer größere Umsatzeinbußen.
Durchgesetzt hatte sich das Warenhaus Anfang des letzen Jahrhunderts. Das Prinzip war excellent: Alles unter einem Dach. Der Kunde hatte nur ein Ziel, wo er alles bekam.
Doch in den letzen Jahren gehen die Marktanteile immer weiter an die Fachmärkte. Diese haben eine ganz andere Preisstruktur und können wesentlich besser auf die Kunden eingehen. Diese werden immer mobiler und können schneller mehrere Destinationen besuchen.
Doch im Internet scheinen diese Regelen so nicht zu gelten. Der Onlineversand ww.amazon.de zeigt uns am aktuellen Beispiel, dass man sich dem Trend „Alles auf einer Website“ weiter annährt. www.amazon.de möchte in Zukunft nun auch Autos verkaufen. Vorerst zwar nur in den USA. Funktioniert das Geschäftsmodell dort, wird es sicherlich auch auf Deutschland ausgeweitet.
Neben den bisher eingeführten Produktkategorien Musik, Filmen und Spielzeug, Gartenmöbeln, Haushaltsgeräten und Werkzeug nährt man sich damit also immer mehr dem Vollsortiment an. In Breite und Tiefe dann sicherlich bald führend.
Bleibt abzuwarten, wie sich ww.amazon.de in Zukunft weiterentwickelt.
Kategorie: Allgemein |
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